QSR Magazine, the industry leading quick serve restaurant magazine gives the Amplify Local Store Marketing toolkit a mention in the New On The Market section of their August edition. Thanks QSR Magazine. Go See
Local store marketing can and should play a major roll in any stores marketing and sales strategy. Too often when the word “marketing” is used, people tend to automatically think of big initiatives, big expense and lots of time investment but this is not always the case. Some of the most effective local store marketing […]
Some of the local store marketing strategies that I have highlighted over the past year are designed to increase awareness and sales for your brand, others because it’s the right thing to do. Working with charities over a period of time enables you to give back to the communities in which you are located, in […]
Check out this interesting Infographic by the National Restaurant Association about how technology can be used as a local marketing tool for your store or restaurant. Posted on Mashable: In the digital age, finding a scrumptious meal or delectable dessert is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating well […]
If you are going to kick start a successful local store marketing initiative, you might as well start with a bit of reading on the subject. Below is a list of some of the top local store and restaurant marketing books out there, in no particular order. Not all are perfect but everyone of them […]
One of the largest misconceptions with local store marketing is that social media can be a quick fix in targeting your desired audience. Unfortunately social media used improperly can be as ineffective as poorly implemented traditional print campaigns. The Wall Street Journal highlighted a survey that found in some cases the majority of “likes” and […]
Local Store Marketing Watch is a new post feature were we highlight interesting local store marketing news and related articles from around the web. Our first post features an article written by Jack Neff over at Ad Age about Walmart’s new local store marketing facebook strategy. An interesting read that we thought was worth sharing. […]
“Your crew are your most valuable asset” It’s a cliche but where local store marketing is concerned, it holds a lot of truths. Your crew are the frontline between you and your customer, and one of the most important brand contact points you have. A likable, well trained and attentive crew member can make the […]