El Pollo Loco is a flame grilled chicken chain headquartered in Costa Mesa, California with 400+ corporate and franchisee owned restaurants across California and Texas.
El Pollo Loco operates a 50/50 split between corporate and franchisee owned restaurants.
El Pollo Loco approached us looking for a better, more cost effective way to build and distribute local marketing initiatives across their system. After a number of meetings with corporate stake holders, local marketers and franchise owners, where we discussed current business needs, marketing requirements and best practices. We set about customizing the Amplify toolkit to fit the way El Pollo Loco’s grass roots marketers did business within their communities, including adding the types of promotional and marketing pieces they needed day to day.
The introduction of the tool across the whole El Pollo Loco system was well received and meet with a very positive response. El Pollo Loco also found that tool served as a great value add when pitching the chain to potential investors and franchisees.