Monthly Archives
Local store marketing basics: Herewith is a modest list of dos and don’ts for servers at the seafood restaurant I am building. Veteran waiters, moonlighting actresses, libertarians and baristas will no doubt protest some or most of what follows. They will claim it homogenizes them or stifles their true nature. And yet, if 100 different […]
A quick-serve brand’s national marketing team is important, but the local-store marketing programs are essential to driving traffic to stores. At an Independence Day parade this year, a Mustang convertible rolled down the route decked out in red, white, and blue—and lots of signage for frozen yogurt chain TCBY. As the car came into view, […]
I recently got an email from a marketing mentor of mine who was talking about the famous quote, “If you keep doing the same thing, you are going to get the same results.” The interesting thing about this email is that it is about how this is no longer true in today’s economy. What he […]