Build Sales Through Business Partnerships and Local Store Marketing Developing a loyal customer base is not an easy thing to do. When your restaurant is the new one on the block, keep in mind that local consumers will be both curious and leery at the same time. This is because you have not established your […]
In a recent article from QSR Magazine they give us their predictions for the top food trends in 2013. The following 10 trends, according to various consultants, chefs, and operators, seem most likely to impact quick-service and fast-casual restaurants this year. (Source) 1. Going local Consumers are increasingly seeing “local” as a positive attribute. Locally grown or sourced ingredients fill […]
Check out this interesting Infographic by the National Restaurant Association about how technology can be used as a local marketing tool for your store or restaurant. Posted on Mashable: In the digital age, finding a scrumptious meal or delectable dessert is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating well […]
Checkout this interesting take on how to stage a successful grand opening by John J Matthews Introducing your new store to the all-important three-mile radius surrounding it through a solid grand opening is the single greatest first step you can make. Creating an exciting retail environment requires work upfront, but in the long run will make […]
“Your crew are your most valuable asset” It’s a cliche but where local store marketing is concerned, it holds a lot of truths. Your crew are the frontline between you and your customer, and one of the most important brand contact points you have. A likable, well trained and attentive crew member can make the […]
Jack in the Box was invited to give a presentation to the Restaurant Leadership Conference on their experiences with Amplify. The talk, titled, “Case Study: Developing an Award-Winning Local Restaurant Marketing Website for Franchisees”, was a breakout discussions that took place on Tuesday, March 29, 2011. The talk was hosted by: Christine Willis Director, Regional […]