Monthly Archives
Check out this interesting article posted on sproutload about Local Store Marketing and the Google search results. By Jared Shusterman Local Store Marketing just got interesting. The emphasis of local search and local social media interactions, in the vein of strong local marketing tactics, just got underscored tenfold. In my last article, I highlighted why all national brands with […]
FOR IMMEDIATE RELEASE: AMPLIFY LAUNCHES NEW SUBSCRIPTION-BASED LOCAL STORE MARKETING TOOLKIT Brooklyn, New York – July 31, 2012 – Amplify Local Store Marketing announces the release of their new subscription-based, online Local Store Marketing toolkit. Amplify is an award-winning toolkit built specifically for the food service industry by food service experts with over 15 years […]
The three most important things to a successful QSR are, in order: location, location and location. PSFK recently featured a really simple, innovative, brilliant design of a portable kitchen—complete with sink, cooking surface, utensils, table and chairs. And it got me thinking: QSR remote sampling needs to be re-thought. Why do so many marketing-driven remote sampling ideas get […]
In November 2008, a deal-of-the-day website named Groupon launched. Heard of it? Yes, we all know and have likely used Groupon or the many competitors that have been established since. QSR Magazine points to a 2011 study by ForeSee that showed 65% of online shoppers subscribe to at least one daily deal email. Two-thirds of these subscribers had purchased a deal […]
Budgets are tight, but you need to move top line sales – fast! What is a quick and easy way to expand your customer base? Partnering with noncompeting retailers to help your broaden exposure is a simple, yet terrific local store marketing idea. By crafting a retail bounceback program, both parties win by improving sales and/or combining advertising dollars. Provided […]
Some of the local store marketing strategies that I have highlighted over the past year are designed to increase awareness and sales for your brand, others because it’s the right thing to do. Working with charities over a period of time enables you to give back to the communities in which you are located, in […]
Check out this interesting Infographic by the National Restaurant Association about how technology can be used as a local marketing tool for your store or restaurant. Posted on Mashable: In the digital age, finding a scrumptious meal or delectable dessert is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating well […]
This great infographic helps breakdown why restaurant brands should be using a local marketing internet strategy with focus on local search.
If you are going to kick start a successful local store marketing initiative, you might as well start with a bit of reading on the subject. Below is a list of some of the top local store and restaurant marketing books out there, in no particular order. Not all are perfect but everyone of them […]
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand. I’ve got some good news and some bad news. The good news? Mobile is hot! According to marketing services firm Listrak, there are more than […]