Hooters Restaurants Selects Amplify to Boost Local Store Marketing Initiative

Brooklyn, NYAmplify Local Store Marketing has entered into an agreement with Hooters Restaurants to provide the chain with its sophisticated local marketing tool.  Designed specifically for the restaurant industry, the subscription based, cloud application enables restaurant marketing teams to more efficiently build and manage local marketing initiatives from anywhere using a laptop, desktop, Apple iPad or Android compatible tablet device.  Amplify significantly streamlines this process by giving marketers and franchises easy access to centralized marketing content already pre-approved at the corporate level.

“Responding to the needs and nuances of the local market is often challenging and time consuming for restaurant brands,” observes Todd Leach, one of Amplify’s partners. “The Amplify solution gives restaurant marketers the educational tools and relevant solutions needed to stay ahead of the competition and grow sales at the local level. Existing clients like Jack In The Box are seeing favorable results with our local marketing software solution. We’re certain Hooters will enjoy the same.”

“More flexibility is given to the local teams,” enthused Andrew Pudduck,  Vice President of Marketing for Hooters Restaurants. “Amplify even provides educational guides that identify appropriate strategies and tactics for a particular local marketer. Now if a competitor opens next door, we don’t have to scramble to figure out the right marketing response.  Solutions have been provided on the tool. Just log in, grab and go.”

About Hooters Restaurants 

Known for its casual, beach-themed restaurants, Hooters first opened on Oct 4, 1983 in Clearwater, Florida. Hooters has remained true to its roots, its restaurants consistently attracting customers with a lively mix of upbeat music, large-screen sports presentations, and a savory menu.  Hooters of America currently is based in Atlanta, and operates and franchises over 430 restaurants in 28 countries.

About Amplify Local Marketing  

Based in Brooklyn, NY, Amplify Local Marketing developed its tool kit to help restaurant marketing teams more efficiently manage local marketing initiatives. A custom-built solution, the application offers pre-approved brand marketing materials from a single web-based location.  By implementing the breakthrough system, managers and marketing teams can save substantial amounts of time, money, and resources.

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