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Local Store Marketing (or neighborhood marketing as it is often known) is a marketing strategy that specifically targets the community or trade area around a store or restaurant with locally relevant, timely messaging, and promotions. The core goal of local store marketing is to build long-lasting relationships with the local consumers and community partners that lead to […]
Amplify wins QSR Magazine award for applied technology. July 2010 – Amplify and Jack In the Box are recognized in the 2010 QSR Magazine Applied Technology Awards for restaurant innovators. Excerpt from the QSR Magazine article: Jack In The Box’s Local Restaurant Marketing Toolkit The online Local Restaurant Marketing (LRM) Toolkit offers Jack in the […]
Jack in the Box was invited to give a presentation to the Restaurant Leadership Conference on their experiences with Amplify. The talk, titled, “Case Study: Developing an Award-Winning Local Restaurant Marketing Website for Franchisees”, was a breakout discussions that took place on Tuesday, March 29, 2011. The talk was hosted by: Christine Willis Director, Regional […]