Press Release: Amplify Launches New Subscription-Based Local Store Marketing Toolkit

FOR IMMEDIATE RELEASE:          

AMPLIFY LAUNCHES NEW SUBSCRIPTION-BASED LOCAL STORE MARKETING TOOLKIT

Brooklyn, New York – July 31, 2012 – Amplify Local Store Marketing announces the release of their new subscription-based, online Local Store Marketing toolkit.

Amplify is an award-winning toolkit built specifically for the food service industry by food service experts with over 15 years of hands-on restaurant marketing experience.

With comprehensive LSM education guides, planning tools, customizable print-on-demand features, and fulfillment house integration ordering systems, Amplify gives local marketers and franchisees the tools they need to successfully plan, develop, and execute grass roots local marketing programs. Amplify ensures better management and greater control over local marketing efforts by allowing authorized users instant access to pre-approved brand marketing materials from one centralized, web-based location.

“The toolkit has everything an operator needs to promote his business,” says Eyvazian, who oversees 49 Jack in the Box stores in the Houston area. “I make one click and all of my restaurants are taken care of, which saves time and money.”

Amplify is currently being used successfully by food service concepts including Jack In The Box, El Pollo Loco and Robeks Smoothies. In 2010, it was awarded the QSR Magazine Applied Tech Award for it’s Jack In The Box toolkit. http://www.qsrmagazine.com/reports/2010-applied-tech-award-winners.

For key features and information on Amplify, please visit www.amplifylocalmarketing.com.

For further information, please contact:

David Player, Dedica Group

dplayer@dedicagroup.com

718-906-3639 x102

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About Amplify

The Amplify Local Store Marketing tool is a web-based toolkit developed specifically for local marketers and franchises within the food service industry. The toolkit gives local marketers and franchisees the tools they need to successfully plan, develop and execute grass roots local marketing programs through the use of Amplifies LSM education guides, planning tools, customizable print-on-demand features, fulfillment house integration ordering system and much more. Amplify was developed by Dedica Group in partnership with food service operators, local area marketing managers and franchisees to meet a growing need for the distribution of better, timelier and more regionally sensitive marketing material from a centralized corporate marketing department.

About Dedica Group

Dedica Group is a brand design and marketing agency with over 15 years of brand experience working on national and regional marketing initiatives for companies including Coca-Cola, Jack in the Box, El Pollo Loco, Healthfirst, ampm, Kangaroo Express and Robeks Juice. Visit us at: dedicagroup.com for more info.

 

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