Most Local Restaurant-Goers Rely on Online Reviews

Check out this interesting Infographic by the National Restaurant Association about how technology can be used as a local marketing tool for your store or restaurant.

Posted on Mashable: In the digital age, finding a scrumptious meal or delectable dessert is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating well superbly easy.

Before setting foot outside, about 45% of consumers have already chosen where to eat with the help of an online dining guide. Online reviews are a huge decider of what’s for dinner — 57% of patrons rely on them.

Even more interesting is that despite the rise of online food directories such as Urbanspoon or Menupages, 41% of consumers still wine and dine at a particular restaurant after receiving a promotional email.

The National Restaurant Association drew up the infographic below showcasing how technology is changing the food industry. Plus, check out the kinds of technology consumers are expecting to see in restaurants. Link

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