Checkout this interesting take on how to stage a successful grand opening by John J Matthews
Introducing your new store to the all-important three-mile radius surrounding it through a solid grand opening is the single greatest first step you can make. Creating an exciting retail environment requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to both the community as well as your individual customers-and jump-start sales.
Your goal is to create a buzz in the community that your store is now open and ready for business. Successful grand openings attract enough new customers to your retail establishment, with the goal of providing these customers excellent service and products that will have them returning again and again. Here are just a few proven ideas that help retailers kick off their initial sales:
• Be Buttoned Up: First, be smart when you select your grand opening date, avoiding holidays and other conflicting events. Develop a budget that provides enough investment to raise maximum customer awareness–and by all means, make sure you comply with local ordinances and obtain any necessary permits.
• Understand Your Trade Area: To get a leg up on your competition, you need to know everything about them and your grand opening is your chance to differentiate your store from theirs. In addition, identify key businesses and residential areas to promote your store, positioning your store for its greatest success.
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