Charitable Causes Drive Sales, Engage Employees

Checkout this great article on how supporting charitable causes at a local level can help drive store sales and engage employees.

Restaurant brands can boost sales, support their community, and encourage team building and job satisfaction by engaging in philanthropic causes.

That was the message of a webinar hosted by Share Our Strength on June 13. The webinar focused on altruistic causes that can drive sales for franchisees and the brand overall.

“Aligning with a cause is critically important,” says John Miller, CEO of Denny’s Corp. and a speaker in the webinar. “People want to be part of an aspirational, with-the-times organization. They’re not going to feel very gratified­—and I would say very engaged, for that matter—if you’re an organization that doesn’t have some sense of social responsibility.”

According to the webinar, charity promotes goodwill; enhances employee satisfaction, which helps retention; and allows management to blend fundraising with business objectives. Further, philanthropic promotions are easily customizable to the brands’ needs.

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