Local Store Marketing
Local Store Marketing Watch is a new post feature were we highlight interesting local store marketing news and related articles from around the web. Our first post features an article written by Jack Neff over at Ad Age about Walmart’s new local store marketing facebook strategy. An interesting read that we thought was worth sharing. […]
“Your crew are your most valuable asset” It’s a cliche but where local store marketing is concerned, it holds a lot of truths. Your crew are the frontline between you and your customer, and one of the most important brand contact points you have. A likable, well trained and attentive crew member can make the […]
The economy seems to still be stalling in many sectors, so in order to keep your restaurant fresh with ideas, here are a few Local Store Marketing tips that you can quickly initiate to refresh new traffic and sales on a local level. • Create a local happy hour that gives consumers discounts on snack […]
With the likes of both Amazon and Google jumping into the world of daily deals along with Groupon we have to wonder, are these deals good for the local businesses who participate or just good for customers and the websites that run these services. Take a look at this interesting article posted on Forbes.com where […]
Local Store Marketing (or neighborhood marketing as it is often known) is a marketing strategy that specifically targets the community or trade area around a store or restaurant with locally relevant, timely messaging, and promotions. The core goal of local store marketing is to build long-lasting relationships with the local consumers and community partners that lead to […]
Amplify wins QSR Magazine award for applied technology. July 2010 – Amplify and Jack In the Box are recognized in the 2010 QSR Magazine Applied Technology Awards for restaurant innovators. Excerpt from the QSR Magazine article: Jack In The Box’s Local Restaurant Marketing Toolkit The online Local Restaurant Marketing (LRM) Toolkit offers Jack in the […]
Jack in the Box was invited to give a presentation to the Restaurant Leadership Conference on their experiences with Amplify. The talk, titled, “Case Study: Developing an Award-Winning Local Restaurant Marketing Website for Franchisees”, was a breakout discussions that took place on Tuesday, March 29, 2011. The talk was hosted by: Christine Willis Director, Regional […]